Why is your hair dry and damaged?
First and foremost, it’s important to know why your hair is dry and damaged. Identifying the root problem can help you adopt the most targeted routine for your hair’s needs. There are many causes of dry, damaged hair, but here are the three most common:
Your scalp is irritated and sensitive
An irritated and dehydrated scalp is an unhealthy scalp, and an unhealthy scalp leads to dry and damaged hair. If you have noticed the appearance of dandruff, itching and excessive sebum secretion, your scalp is suffering. There are many reasons for this, including stress from your current situation, a lack of ventilation in your home, or a hair routine that is not adapted to your sensitive scalp.
You regularly use heated styling tools
You love to have your hair brushed, perfectly straightened or curled! So much so that you pull out your straightening iron, heated brush or curler several times a week to try out new hair crazes? The problem is that the high temperatures generated by these styling tools have a serious tendency to dry out and damage your hair. Without protection, the extreme heat makes your hair struggle to stay in shape and supple.
Your hair is colored, bleached or highlighted
It’s no secret that bleached, colored or highlighted hair is more sensitive than natural hair and often becomes dry and brittle. But the problem with conventional nourishing and anti-brittle products is that they tend to alter the quality of the color, causing the pigments to bleed, which can leave the hair dull.
Protect your dry, damaged hair from damage
Stress, heated styling tools, coloring… As you can see, your hair is exposed to a lot of aggressions on a daily basis. It is therefore imperative to protect it – even if you don’t go out! – by adopting the right products.
Protecting hair from the effects of heat from heated styling tools
Can’t live without your straightening iron or curler? We understand you, confinement is the perfect time to stock up on hairstyling tutorials! And don’t panic, just because your hair is dry and damaged doesn’t mean you have to stop using it (although we still advise against using it every day). In order to expose your hair to high temperatures while protecting it, Franck Provost has created the Expert Protection 230°C range. Composed of a shampoo, a conditioner and a spray, the range is enriched with pro-keratin and xylose and formulated without alcohol or silicone in order to protect your hair from heat up to 230°C and leave it soft and shiny.
Pamper colored, bleached and highlighted hair
Bleached, colored or highlighted hair needs special attention and a routine that is perfectly suited to its needs. This is why Franck Provost has decided to dedicate the Expert Coloration range to them. Designed to meet the needs of color-treated hair, its formulation with acai berry extracts and UV filters provides a triple action on your hair: it nourishes and smoothes the fiber, protects your color and reveals the brilliance of its pigments.
Adopt a gentle, nourishing, and repairing routine for dry and damaged hair
For healthy, supple and moisturized dry and damaged hair, it’s important to not only protect it, but to care for it with the right routine. If your scalp is weakened, we recommend that you choose a range of products formulated without silicone. Indeed, the silicones present in many hair care products can tend to suffocate and sensitize the scalp. Franck Provost’s Expert Repair range is silicone-free and could well be the solution to your damaged hair problems. Enriched with jojoba, the shampoo, conditioner and mask in the line restructure and strengthen your hair from root to tip.
Finally, Franck Provost has chosen to add to this range a thermo-active treatment in the form of a milk-balm to be applied before using a heating appliance. Thanks to the D-Panthenol and xylose it contains, it has a double action on your hair: it repairs and strengthens the fiber, increases its resistance by 57% and protects against heat up to 230°C.